Timeline
Feb.18th – Feb. 28th :
• Watch Film
• Discuss and develop Marketing Strategy
• Research potential advertising
• Groups, Stores, Clubs, Locations, etc.
March 1st - March 14th:
• Discuss and finalize Marketing Strategy
• Create and or obtain Collateral Materials
• Flyers, Posters, and Postcards
• Create a Blog for the Film
• Design Myspace and Facebook Ads and Launch by March 8th.
• Contact Filmmakers
March 15th - March 27th
• Distribute Collateral Materials
• Hang flyers and posters at movie theaters, various retail stores, and clubs with 80’s Nights
• Hand out flyers and postcards
• Try to get the filmmaker to do a phone-in interview with radio stations by Friday, March 20th
March 27th - April 5th
• Attend Festival
• Distribute Collateral Materials
• Hand out flyers and postcards at the festival
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