INTRODUCTION

This report concerns a student project conducted by Jonathan Richter, Daniel Baron, and Heath Lacy. The class in which this project took place was FIL 4661: The Film Producer. The project was created in order to teach students the importance of advertising and marketing in order to drive revenue and create a financially viable film. Providing a pre-existing substance, numerous lectures were held and autobiographical screenings were shown in the class. Some of these included lectures by experts in marketing, including Shannon Lacek and Rich Grula (both are previous marketing directors of the Florida Film Festival), producer Christine Vachon, Florida Film Festival programmer Matthew Curtis, former students Tom Hurter and Nick Martinolich, and Professor Randy Finch. These served the purpose of inciting and inspiring different types of advertising ideas in order to aid in the creation of material for this project. The class was broken into about 20 teams of 2 to 3 students each. Each team was then assigned a movie. Our team included Jonathan Richter, Daniel Baron, and Heath Lacy. The film assigned to us was Poundcake, directed by Rafael Monserrate and written by Troy Hall and Kevin Logie.