CONCLUSION

Poundcake was truly an amazing experience. When we were first assigned this film, we all had doubts. The film didn't make us laugh and really didn't feel like much of a festival film. We got right to work on the best ways to attack the right audience. Thankfully, we had a lot of help along the way, especially from the filmmaker Troy Hall. His willingness to help allowed us to obtain everything we needed and do our job to the highest effectiveness.

We learned how powerful word of mouth truly is. So many critics slammed this movie that we thought we were in for nothing but rejection. For some reason, however, people wanted to see the film. It was amazing how quickly the word spread, and how many people not only came but also truly enjoyed the film.

I also learned not to believe critics at all. They have their opinions, and while they are founded in some great knowledge, they do no know how the general public will enjoy a film. If presented with the opportunity to do this all again, I would never have freaked out when I read all the bad reviews.

It also goes without saying that it was nice to have a group work together as well as we did. Heath working at FedEx Kinkos was a big plus, Jonathan being on top of all the details and being ready at a moments notice to step up for whatever was needed, and Dan's ability to talk to virtually anyone and make them a friend when he had finished made this an enjoyable group assignment.